Frequently Asked Questions

What digital marketing services do you offer for Northampton businesses?

We provide targeted SEO, Google & social PPC, social media marketing, website design and development, plus AI-driven marketing (content ideation, automation & personalisation). We build packages to suit local Northampton companies and national UK clients.

How can SEO help my Northampton-based business grow?

Good SEO increases visibility in local and national searches, drives more qualified visitors to your website, improves lead quality and helps you convert more customers — particularly for location-based queries like ""Northampton"" or nearby town searches.

How long will it take to see SEO results?

Most businesses start to see measurable improvements within 3–6 months. Timing depends on competition, the current state of your site, content needs and backlink profile; local SEO can sometimes deliver faster local visibility gains.

What does PPC management cost and how do you charge?

PPC costs include the ad spend you set and a management fee. Typical management fees are 10–20% of ad spend (often with a minimum monthly fee from around £300–£600), plus any campaign setup fees. We’ll recommend an ad budget and management model aligned to your goals and return-on-investment targets.

Do you work with businesses outside Northampton?

Yes. We’re based near Milton Keynes and serve Northampton, surrounding towns and villages (e.g., Towcester, Daventry, Wellingborough) as well as regional and national UK clients across multiple industries.

Which industries do you specialise in?

We work with local and national businesses in eCommerce, professional services, technology, hospitality, finance, retail and local trades. We tailor strategies to sector-specific search behaviour and conversion patterns.

What reporting and communication can I expect?

Clients receive clear monthly performance reports (traffic, rankings, conversions, ad metrics) plus access to dashboards on request. We schedule regular review calls and provide a single point of contact for strategy and enquiries.

How do you approach PPC campaigns for a local Northampton audience?

We use local keyword research, geo-targeting, location extensions, tailored landing pages and conversion tracking. Campaigns are optimized for cost-per-lead and local intent (e.g., ""near me"" and town-based searches) to maximize ROI.

What role does AI play in your marketing services?

We use AI to speed up research, generate content ideas, personalise messaging and automate repetitive tasks — always combined with human strategy, editorial review and quality control to ensure relevance and brand consistency.

How do I get started and can you audit my site or PPC account?

Contact us to book a free, no-obligation SEO or PPC audit. We’ll review your site, visibility and ad accounts, outline quick wins and provide a recommended plan and costed proposal tailored to your Northampton business.

Can you help with technical SEO and site speed improvements?

Yes. We audit site architecture, crawlability, mobile performance and page speed, then implement fixes like image optimisation, caching, code minification and server improvements. Faster sites improve rankings, user experience and conversion rates — especially on mobile.

Do you implement structured data and FAQ schema?

We add relevant structured data (schema.org) for products, local business, reviews, FAQs and events to help search engines display rich results. Proper schema can increase click-through rates from search and improve local visibility for Northampton queries.

How do you use LLMs and chatbots for customer service and lead generation?

We design LLM-powered chatbots for lead capture, FAQs, appointment booking and initial support. Bots are integrated with your CRM and hand off to humans for complex queries. Prompts and responses are fine-tuned to reflect your brand voice and local context.

Will AI-generated content be original and safe for SEO?

Yes — we combine LLM-generated drafts with human editing, research and factual checks to ensure originality, accuracy and search intent alignment. We follow search engine guidelines and avoid low-value or purely templated content that could harm rankings.

How do you handle data privacy, GDPR and AI usage?

We design solutions with data protection in mind: minimising personal data in AI prompts, using secure integrations, and following GDPR best practices for consent and data storage. We document data flows and can sign data processing agreements where needed.

Can you integrate marketing tools with our CRM or e-commerce platform?

Yes. We integrate analytics, email platforms, ad accounts and AI tools with major CRMs (e.g., HubSpot, Salesforce) and e-commerce platforms (e.g., Shopify, WooCommerce) to automate lead flows, personalise campaigns and track revenue attribution.

Do you offer training for in-house teams on SEO, PPC and AI tools?

We provide tailored training workshops and documentation for teams, covering practical SEO tactics, PPC optimisation, prompt engineering for LLMs and using AI tools responsibly. Training can be remote or on-site for Northampton-area clients.

How do you manage local citations, reviews and reputation for Northampton businesses?

We audit and claim local listings, correct NAP inconsistencies, and implement review generation and monitoring strategies. Positive reviews and consistent citations improve local search trust and visibility for town-level searches.

Do you optimize for voice search and mobile-first indexing?

Yes. We focus on conversational keyword targeting, structured data, fast mobile pages and clear FAQ content to capture voice and mobile queries. This helps with ""near me"" and natural-language searches common on mobile and smart devices.

Do you offer conversion rate optimisation (CRO) and landing page testing?

We run CRO programs using analytics, heatmaps and A/B testing to improve form design, CTAs and page flow. Tests are prioritized by impact and implemented iteratively to increase leads and sales while reducing acquisition costs.

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